WHITE PLAINS, N.Y. - September 18, 2009
The Dannon Company, Inc. today announced the settlement of a class action lawsuit filed in January 2008
regarding advertising for its Activia and DanActive products.
Under the settlement, Dannon will make certain changes and enhancements to the labeling and marketing of
Activia and DanActive to, among other things, increase the visibility of the scientific names of the unique
strains of probiotics that are in each of these products. This information continues to be available on the
products' websites, along with the scientific substantiation for the health benefit claims. Dannon also
agreed to create a fund of up to $35 million to reimburse qualified consumers for the cost of buying the
products.
"The decision to settle this case is based on the Company�s desire to avoid the distraction and expense of
litigation and to quickly resume 100 percent focus on making products that provide proven health benefits
to millions of highly satisfied consumers. This resolves the plaintiff�s concerns while affirming the
essence of the health claims of Activia and DanActive, which are substantiated by years of scientific
research." said Michael Neuwirth, spokesperson for The Dannon Company.
To learn more about the settlements, including the process for filing reimbursement claims and other options,
consumers will be able to visit www.DannonSettlement.com or
www.CSGRR.com/Dannon pending approval of the
settlement. For more information about The Dannon Company and its products, visit
www.dannon.com,
www.activia.us.com or
www.danactive.com.
For media inquiries, contact
Megan Parker at Edelman Public Relations
(212) 819-4847, Megan.Parker@Edelman.com
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